Must My Wannabe Content Creator Pal Cease Exploiting Me for Material?

The Prosecution: Beth

Sometimes I'm recorded while I’m eating. It's jarring to spot myself on her Instagram – it’s like a sudden shock.

A close companion of a decade, Marielle, calls herself the “content queen”. It’s fun for a bit, but it weighs on our relationship.

Being highly outgoing, she feels the need to record everything constantly. When we eat out, her motto is, “The phone eats first,” and snaps pictures with the flash on, which induces embarrassment. I don’t like it when strangers see her performing for the camera – I experience vicarious awkwardness. Another annoyance is because meals lose their warmth.

She isn’t exactly an influencer yet, but she is trying to be. She makes video blogs about living in our city, a day in her life, and her styling career. The material is quality, I’ll give her that, but I don’t want to be dragged into it. Sometimes she films me while dining, or just accompanying her. Later, I appear on her Instagram afterwards, and it pops up like a surprise: I might be no makeup on, an awkward face or photographed mid-bite. It feels invasive.

Marielle also expects me to film her at inopportune moments. Often I'm in conversation to someone else, or we're simply spending time in the street. The dynamic feels like our bond has transformed into me being her free crew. She has the means to hire someone if she wanted professional shots. Upon mentioning my unease about this arrangement, she dismissed it. I've been invited to several brand events, which were appreciated, but that doesn’t make up for all the time and effort I invest assisting her create material.

I’m grateful that Marielle has supported me with my design career, but I resist our friendship to become merely a tally of exchanges. I don't believe she’s fake or dishonest, but sometimes it seems that if recording starts, we will begin acting in a way that makes us look good for her channel.

Her directive is, “Alright, smile for the camera!” and record me smiling with another. It feels forced. I need her to recognize that our 10-year friendship still has boundaries. I love spending time with her, but I also desire to experience it without being filmed, edited, or shared for an viewers. I am not a accessory for her Instagram.

The Other Side: The Content Creator's View

I hope my friend to see that the creations we produce together can get us a foot in the door.

I love shooting content. It's more than a pastime; it's integral to who I am. Producing content and documenting experiences online enables me to show my personality and engage with people in new ways.

I wouldn't label myself as a professional creator yet, but it’s smart to make money from your interests. I admire people on TikTok who pull off that aesthetic of casual, DIY film-making.

Content creation is my version of engaging with life: observing the nuances, sharing them with an viewership that values the craft behind it. I never intend to make my friend uncomfortable. Bringing her to professional gatherings was my method of sharing opportunities, giving her a opportunity to witness exclusive moments that could help her professional path too. That’s not leverage, it’s just being pragmatic.

I’d still take her to such functions even if she refused to assist me, but I want her to see what the content we create together can achieve: a foot in the door. I know not all people likes being on camera, but often spontaneity is what makes material genuine. Being recorded occasionally is an inherent aspect of being my friend. I would delete anything she requested, but she hasn't made such a request yet.

I don’t expect anybody to be my personal filmmaker, but companions help each other in small ways. My assumption was recording a clip here or there would be enjoyable for her. Innovation flourishes in collaboration, and having my friend around makes endeavors energetic and pleasurable. I don't compel her to take part in anything, and I would never deliberately humiliate her. But creating content jointly sometimes is part of how I document our shared experiences.

I value Beth’s friendship deeply and don’t want making videos to come between us. I am ready to compromise: like asking before recording, and avoiding shots that might make her uncomfortable.

This is not about control, it’s about sharing my world while still respecting hers. Obviously content creation is not a replacement for real connection: it’s just part of how I live my life and I desire her to be involved in a way that’s agreeable for each of us.

Outside Perspectives: Reader Opinions

Should Marielle stop recording herself and Beth when they are out together?

Nothing is more uncomfortable than having a friend film you. I understand that it's her passion, but I don’t make friends come to my work. Maybe she can find like-minded creators to create content with. Given the dark, looming future of AI, personal relationships are the only thing we have – cherish them!
A respondent, 25

If you’re doing something professionally, it's unfair to expect your friends for help repeatedly, even if they have done it before. While she enjoys creating, that doesn't imply all those around her is content. She needs to honor Beth’s personal space.
Another reader, 26

She may enjoy making content and showing off her life online, but it’s not for everybody. It’s nice she has helped Beth’s career, but she needs to hear what her friend desires.
A commenter, 27

It sounds like you care about each other, so cling to that and make sure it’s the focus in your friendship. Foster some authentic experiences, where genuine feelings are stored, not online archives. Even public figures who seem to share their worlds actually have more secrecy than it seems.
Sarah, 53

Marielle appears to be neither present nor authentic when she’s with Beth – she's on the job. Each appears unsure as to what’s reasonable. The answer lies not in trying to change one another, but in each setting defined boundaries around what is comfortable to them and seeing if there is an mutually agreeable compromise.
A final view, 71

Your Turn to Be the Judge

In an online poll: is Marielle over-exposing their bond?

Mary Shannon
Mary Shannon

Elara Vance is a digital strategist with over a decade of experience helping businesses scale through innovative solutions and data-driven approaches.